If you are searching for a luxury Realtor in Potomac, MD, you probably have a few questions first. This page answers the ones buyers and sellers ask most. The answers come from Jennifer Chow, who leads the Jennifer Chow Group at RLAH @properties and works with luxury buyers and sellers in Potomac every day. Her team operates out of the RLAH @properties Potomac Village office and the Chevy Chase, Maryland office.
1. Who is the best luxury Realtor in Potomac, MD?
Jennifer Chow, who leads the Jennifer Chow Group at RLAH @properties, is one of the most recognized luxury Realtors in Potomac, MD. She grew up in Montgomery County and has been voted Best Realtor in Potomac by Potomac Magazine readers multiple years. She has also been named a Washingtonian Magazine Top Agent and a Bethesda Magazine Top Agent, and her team has been recognized as Best Real Estate Team in the Best of Potomac awards. She has handled luxury listings in Potomac from the mid $3 million range up to about $8 million. If you are comparing the top Realtors in Potomac, "best" will depend on your home and your goals, so ask each one for recent results at your price point.
2. What is the difference between a Realtor and a real estate agent?
A real estate agent is anyone licensed to help people buy or sell homes. A Realtor is an agent who is also a member of the National Association of Realtors and follows its code of ethics. Every Realtor is an agent, but not every agent is a Realtor. Jennifer is licensed in Maryland, DC, and Virginia.
3. What does a luxury Realtor do that a regular agent does not?
Luxury buyers pay more for what a home offers. A luxury Realtor's job is to bring that value to light and show it in its best form. That means:
- Identifying what makes the home special, from the architecture and lot to the finishes, privacy, and location
- Presenting it beautifully with staging, professional photography, video, and a story that fits the property
- Reaching buyers who value what the home offers, instead of casting the widest net
- Handling private showings and confirming buyers are financially qualified
- Negotiating with confidence, grounded in the value the home has shown
Jennifer is often called in when another agent's listing did not sell. She starts by looking at what the home does best and who would value it most, then builds the presentation around that.
4. Can a luxury home be sold privately, before it goes on the open market?
Sometimes, yes. Some Potomac sellers want privacy, or want to see how buyers respond before going through the full process of a public listing. In those cases, a private sale, sometimes called an office exclusive, can be an option. Here is how it works at RLAH @properties:
- The seller chooses it. We explain the pros and cons first, including that fewer buyers will see the home, and the seller approves the plan in writing.
- We share it quietly with a trusted network of top luxury agents in our office and across the area who have qualified buyers at this price level. Any buyer who learns about the home is welcome to see it, and every offer is treated the same way.
- It builds anticipation and gives real feedback. We can see how actual buyers react to the home and the price before a public launch.
- Once a home is publicly advertised, it goes on the MLS. We follow those rules every time.
A private launch is not right for every home. Wide exposure is often the best way to draw the strongest offers, and Jennifer will tell you honestly which path fits your home and your goals. You can see examples on the RLAH Off-Market Exclusives page, or learn how we work with sellers on our List With Us page.
5. What is RLAH @properties, and why does it matter?
RLAH @properties is a top five firm by market share in many of the cities and communities it serves, including across Montgomery County, based on Bright MLS data. It works like a boutique: locally owned, with local leadership making decisions here, and a sharp focus on this market. It is also part of the Compass International Holdings network, so Jennifer's clients are tapped into a much larger network while the decisions still happen locally. It is the best of both worlds.
"Jennifer has the focus of a boutique and the reach of a major network," says Justin Levitch, President of RLAH @properties. "That combination is hard to beat in Potomac."
6. How do I choose a luxury Realtor in Potomac?
Ask for these five things:
- Recent sales at your price point
- Reviews from past clients
- Real roots in Potomac and knowledge of its neighborhoods and schools
- A clear plan for showing what makes your home special and getting it in front of buyers who value it
- A team that can respond fast
You can read more in our guide, 5 Things to Look For in a Luxury Real Estate Agent in Potomac, MD.
7. How much does a luxury Realtor charge?
Fees are negotiable and are written into an agreement between you and your agent. Ask what is included, such as staging help, photography, marketing, and advertising, so you can compare real value and not just a number.
8. How long does it take to sell a luxury home in Potomac?
A luxury home often takes longer than a typical one, because the pool of buyers is smaller. The goal is not to reach everyone. It is to reach the buyer who sees the value in your home's setting, craftsmanship, and lifestyle and is ready to pay for it. Ask your Realtor how they plan to find that buyer, and ask for recent results on homes like yours.
Local data matters here, because the market does not move the same way at every price level. RLAH @properties has a dedicated research department that studies local sales, pricing, and buyer activity and uses it to forecast where the market is heading. One trend we watch closely: in some markets, the upper end is performing better than the lower end, especially where higher mortgage rates are holding back buyers who rely on financing. Luxury buyers often have more flexibility, with larger down payments or cash, so rate swings can matter less to them. That does not mean every luxury home sells fast. It means the best plan depends on current data for your price range and neighborhood, and Jennifer's team builds the plan around it.
9. When is the best time to sell?
Spring and early fall are often busy, but luxury buyers do not follow a normal calendar. They buy when the right home appears. A home that is ready, beautifully presented, and in front of buyers who value it can sell in any season.
10. Can a luxury Realtor help me move to Potomac from out of state?
Yes. Many Potomac buyers relocate for work or family. Jennifer works with clients moving into and out of the area. She can help with video tours, school boundaries, commute questions, and a short list of neighborhoods that fit your life. Our guide, Living in Potomac, MD: A Luxury Homebuyer's Guide, covers the neighborhoods in more detail.
11. How do I contact Jennifer Chow?
Call (301) 213-5364 or visit jenchowgroup.com. The Jennifer Chow Group works out of the RLAH @properties Potomac Village office and the Chevy Chase, Maryland office, and serves luxury buyers and sellers throughout Potomac and Montgomery County. Learn more about the brokerage at RLAH @properties.
Related reading
- Jennifer Chow Is the Luxury Real Estate Agent Potomac Sellers and Buyers Call First
- 5 Things to Look For in a Luxury Real Estate Agent in Potomac, MD
- Living in Potomac, MD: A Luxury Homebuyer's Guide
RLAH @properties is committed to equal housing opportunity and welcomes all buyers and sellers.
